Marketing and Communications Coordinator (Maternity Cover)

  • Job Reference: 00000845-1
  • Date Posted: 28 October 2024
  • Employer: Aston Students' Union
  • Website: https://www.astonsu.com/
  • Location: Birmingham City Centre
  • Salary: £26,643
  • Sector: Marketing & Communications
  • Job Type: Full time

Job Description

Summary

Aston Students’ Union (SU) is a membership organisation for students studying at Aston University. The SU is led by elected student officers supported by a staff team. It is an independent charity and company that exists to impact positively on the life of Aston University students. The SU provides a range of services to enhance the student experience. Services are varied and include advice and support, a student representation framework, over 100 clubs and societies, an accommodation service, headline annual events alongside much more.

Job Summary

The Marketing and Communications Coordinator will take a lead on online content creation and continuous development of the online and social media presence of Aston Students’ Union. The position is creative and fun. The position holder will coordinate all the social media platforms (Instagram, X, LinkedIn, Facebook etc), and will drive online and offline engagement. The position holder will be dynamic and adaptable and use innovative approaches to creating new ideas and content. The role is office based at Aston Students’ Union within a small and dynamic team. A key part of the role is working with stakeholders including students, SU student officers, SU staff and external stakeholders both online and in person. A key aspect to the role is pragmatism and dynamism. The organisation is fast moving and works with volunteers and student leaders.

Main Duties and Responsibilities:

  1. To effectively communicate the campaigns and activities of Aston Students’ Union to over 18,000 Aston students and other stakeholders.
  2. To manage Aston SU’s social media channels, driving student engagement in line with the social media and marketing strategy.
  3. To plan, produce and develop high-quality and high-impact multimedia content in line with brand guidelines.
  4. To provide recommendations and guidance on marketing and communication practices.
  5. To produce regular reports reflecting on important engagement and marketing metrics, identifying current trends and providing necessary advice.
  6. Support all staff teams and elected officers to meet the organisations marketing and communication objectives.
  7. Support smooth running of SU, services, events, campaigns by producing promotional material and taking a lead on social media coverage.
  8. Maintain positive working relationships with Aston University teams to drive SU engagement.
  9. Support the development and implementation of Marketing & Communication plans for SU projects such as Welcome Week and SU Elections.
  10. Manage the social media channels for the SU as directed and co-ordinate, edit, distribute the content plans across multiple platforms, ensuring high levels of engagement.
  11. Produce, proof-read and edit effective marketing communications for various audiences to be shared across multiple platforms.
  12. Generate creative content ideas, select the most effective communication methods to meet the SU’s objectives and create a range of written and visual content.
  13. Engage student leaders in digital content production and provide student leaders/other staff members with advice and support on improving their marketing communications.
  14. Use and manage social media scheduling tools to enable effective campaign planning and delivering consistent communications.

Person Specification

Essential:

The following sets out the range of personal qualities, skills and experience that the preferred candidate will be able to demonstrate.

Essential

 

  1. Experience of using a range social media platforms and digital communications channels.
  2. A degree level or equivalent relevant work experience.
  3. Experience of creating content for a variety of audiences across multiple platforms.
  4. Experience of planning and delivering communications campaigns.
  5. Experience of working with a wide range of stakeholders.
  6. Ability to proof-read with attention to detail.
  7. Excellent communication skills (both verbal and written).
  8. Excellent interpersonal skills and organisational skills.
  9. Ability to act direct instruction, work as part of a team and work with minimum supervision when needed.
  10. Honesty and integrity.

 

Desirable:

  1. Demonstrable working knowledge of Students’ Union and higher education.
  2. Experience of working in communications/marketing/coordinator role.
  3. Experience of project management.
  4. A Communications and/or Marketing related degree or professional qualification.
  5. Experience of working in within a democratic environment, Students’ Union or Advertising Agency.
  6. Proficient at using Adobe Creative Suite.
  • Application closing date: 12 noon 11th November 2024.
  • Interview date: 20th November 2024