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Greenwich Students’ Union

https://www.greenwichsu.co.uk/

About

GSU is an inclusive charity, representing the interests of over 21,000 students at our three campuses in Avery Hill, Greenwich and Medway. We have one goal, which is to provide the support and services for our students to become their best at Greenwich and beyond. We make this goal a reality by unapologetically striving for equity in all that we do, empowering our students to maximize their time at university, building high-quality social activities and spaces and providing advice for when things do not go to plan.

Summary

The post holder will be responsible for raising awareness of and engagement in all Students’ Union (SU) services and activities across our three campuses. They will work with the Head of Marketing and Communications on development and delivery of communications plans and strategies, including carrying out the Marketing Action Plan for our GSU Plan 2026.

Job Description

There is a need for a particular focus on digital marketing in this role. The postholder will have the freedom to create a social media strategy in line with GSU Plan 2026 for GSU’s central and sub brand/activity channels for they and their team to manage. Alongside this, the postholder and their team will be responsible for other aspects of digital marketing (e.g. email communication).

The Marketing and Communications Manager will be responsible for delivering all marketing provision for the Union, providing a service and support to various teams, and managing stakeholders effectively.
Reports to:                             Head of Marketing and Communications (Head of M&C)

Responsible for:                   Marketing and Communications Coordinator, Commercial Marketing Coordinator

Location/s:                            Mainly based at Greenwich Campus; travel required to Avery Hill and Medway campuses

Hours of work:                     Full-time, 35 hours per week

Salary:                                    £27,865 – £34,129 per annum full-time, incl. London Weighting

Department/Service           Marketing and Communications team

 

Duties and key responsibilities

Marketing and communications delivery

  • Support the Head of M&C to deliver integrated brand communication plans to maximise the impact to members and stakeholders, reporting regularly on its success
  • Contribute to and/or write communication plans, reports and papers for internal and external committees/stakeholders, as directed by the Head of M&C
  • Develop, lead and implement the SU’s social media strategy, supporting Union staff with to deliver effective communications
  • Support the Engagement and Opportunities and Commercial Services teams with dedicated and targets campaigns to increase participation, footfall and income
  • Working with the Head of M&C and Senior Designer, produce and distribute content through digital channels (screens, social media, email and website), and hard copy materials across all three University campuses in accordance with brand and content guidelines (e.g. design materials, copywriting)
  • Work with the Marcomms team – sometimes taking responsibility – to produce central SU marketing materials and communications for a range of audiences, working with key stakeholders, Senior Leadership team and/or Full-time Officers where relevant to ensure they are clear, useful, and timely
  • Work with Union staff to produce and manage detailed production schedules for all communications pieces, including budgeting and distribution methods
  • Manage external providers and suppliers of communications support where necessary
  • Manage and develop the SU’s web presence and database on Membership Solutions Limited
  • Help to develop partnerships both internally and externally and through this maximise engagement with members and customers
  • Work with the Head of Marketing and Communications on major publicity and public relations campaigns, and management of the press where necessary
  • Day-to-day operational control of Marketing budget, particularly expenditure on materials, digital costs (e.g. social media, content management system), and student staff
  • Assist with work as directed by the Head of M&C in their work as Data protection officer, ensuring the SU is compliant with the General Data Protection Regulation
  • Assist with work as directed by the Head of M&C in their work as crisis communications lead, supporting them and the Senior Leadership Team, and/or deputising for this role where needed

Stakeholder management

  • Effectively work with internal and external stakeholders to provide the most effective service for the SU, and ensure that service is provided and conducted in a timely manner
  • Support student development by working with relevant teams to deliver effective training for student leaders
  • Organise Union presence at, and be an ambassador for the SU at internal and external events (e.g. University Open Days, conferences)
  • Work with Union stakeholders to develop communication campaigns appropriate to events and activities, supporting them with ideas and effective organisation for delivery
  • Keep abreast of key changes in marketing practices in order to deliver the most effective service strategy for the SU
  • Contribute to relevant University steering groups, including, but not limited to the Digital Content Accessibility Group and National Student Survey Communications
  • Deputise for Head of Marcomms within University Committees where needed

Line management

  • Responsible for the recruitment, induction and management of the M&C Coordinator and Commercial Marketing Coordinator, providing personal development opportunities for them to grow and flourish
  • Line manage direct reports in the Marketing and Communications team in line with the policies and procedures of the Union
  • Set targets for direct report/s in line with the strategic/operational plans of the Union, managing their performance and development
  • Be aware of and ensure that all staff are aware of the importance of supporting our Diversity plans and that this is integrated into every aspect of the department’s activities

Insights and systems

  • Support staff on the SU’s strategy by delivering training and implementing systems to monitor progress
  • Working with the Head of M&C, monitor, record and analyse engagement data from across the Union related to communications in line with Marketing Action Plan to report to Board subcommittee
  • Liaise with internal and external stakeholders to commission, evaluate and interpret research data for programmes and services and to monitor the impact of all campaigns and external facing activities
  • Keep abreast of industry trends, competitor strategy and performance and use analytical frameworks, strategic business models and tools to interpret and translate the results and to keep ahead of developments in the field of marketing, maintaining professional links with the industry and incorporating fresh approaches into marketing plans

Student Media

  • Ensure support is provided for all aspects of the production of student media, working with the relevant staff and Student leaders to ensure quality and legally complaint output

 

General Responsibilities  

  • Represent and be an ambassador for the SU at internal and external events
  • Be flexible and carry out other associated duties as may arise, develop or be assigned in line with the broad remit of the position
  • Maintain and improve competencies through continuous professional development
  • Abide by organisational policies, codes of conduct and practices
  • Support and promote diversity and equality of opportunity in the workplace
  • Treat with confidentiality any personal, private or sensitive information about individual organisations and or clients or staff and project data
  • Any other duties commensurate with the accountabilities of the post

 

PERSON SPECIFICATION:

 

EXPERIENCE

  • Evidence of:
    • Delivering marketing and communications activity successfully for a relevant organisation
    • Managing people to deliver impactful marketing and communication activity
    • Managing a direct report/s, supporting their personal and professional development
    • Successfully delivering operational plans, organising direct reports, and working effectively with staff on all levels
    • Developing, delivering and communicating project plans with colleagues and of managing the expectations of stakeholders
  • Managing social media channels (e.g. creating content, scheduling, monitoring engagement)
    • Supporting others to do so to produce tailored and appropriate content and maximise engagement
  • Using the Membership Solutions Limited system or similar for website, content and activity management
  • Creating, phasing and managing budgets effectively, using resources to get good value for money
  • Acting as an ambassador for an organisation at an appropriate level
  • Working on behalf of a range of diverse stakeholders

 

SKILLS AND ABILITIES      

  • Clear communication skills face to face and on the phone or email
  • Ability to troubleshoot difficult situations, and deal with them calmly, efficiently and effectively
  • Ability to write copy as well as succinct documents
  • Time management and organisational skills
  • Ability to engage, motivate and empower others
  • Self-motivated with the confidence to work alone but can also work co-operatively and flexibly as part of a team
  • Ability to stay focused and efficient in the face on changing priorities
  • Proven ability to use Adobe InDesign, Photoshop and Illustrator to a good standard for digital and hard copy materials
  • Excellent written and verbal communications skills
  • Operational understanding of websites (e.g. working with HTML, CSS, content management systems) and web-based communications
  • Excellent IT skills and the ability to use a wide range of Office and other applications

KNOWLEDGE     

  • A strong practical understanding of editorial guidelines and policies, with a proven ability to identify and manage issues that may challenge or conflict with editorial compliance
  • Knowledge or willingness to learn about regulatory requirements and best practice guidance relating to the General Data Protection Regulation

EDUCATION/TRAINING     

  • Demonstrable experience gained in a similar position
  • Educated to degree level

PERSONAL ATTRIBUTES AND OTHER REQUIREMENTS    

  • Able to travel extensively within the region
  • Able to work some evenings and weekends and stay overnight where necessary
  • Works well in a team with a flexible approach to work
  • Commitment to anti-discriminatory practice and equal opportunities and an ability to apply awareness of diversity issues to all areas of work
  • Commitment to the values and ethos of the SU
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Greenwich Students’ Union

https://www.greenwichsu.co.uk/

About

GSU is an inclusive charity, representing the interests of over 21,000 students at our three campuses in Avery Hill, Greenwich and Medway. We have one goal, which is to provide the support and services for our students to become their best at Greenwich and beyond. We make this goal a reality by unapologetically striving for equity in all that we do, empowering our students to maximize their time at university, building high-quality social activities and spaces and providing advice for when things do not go to plan.

Ref. Gre1668763002
  • Location

    Greenwich
  • Type

    Full Time
  • Salary

    £27,865 - £34,129
  • Closes

    4 Dec
  • Experience

    Junior

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Adobe CC Design HTML Microsoft Office Planning and Organisation Problem Solving
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